Ode to the Good Work

Chances are, you got into advertising or marketing for the good work. Of course, we can’t always do good work, but it is something we can strive for. When you feel like you’ve been trapped under a pile of  meh, so-so, or chore-like work, it’s time to remind yourself why you’re here. You’re here for the good work. So grit it out and hold your head up high.

Ode to the Good Work…

• The work that inspires us to get into the hearts and minds of people completely different than ourselves, so we can feel compassion for those we may never know personally
• The work that highlights the infinite potential of humankind and the limitless world we live in
• The work that reminds us of how precious life is and what a joy it is to be living
• The work that shows us just how powerful it is to know you’re not alone
• The work that showcases what a beautiful thing the human spirit is
• The work that reinforces to us how strong we are when we join forces for good
• The work that empowers us to go out and be our best selves
• The work that reminds us we are not defined by our failures, but how we respond to failure

• The work that highlights the triumphs of people who have had to persevere against all odds
• The work that celebrates our ability to go from nothing to something
• The work that inspires us to be closer to our loved ones
• The work that reminds us how gratifying a good laugh can be
• The work that kindles our desire for adventure
• The work that reminds us of our innate connection to mother earth and our responsibility to keep it alive and well
• The work that ignites a grassroots movement to solve a societal problem
• The work that empowers people with knowledge
• The work that shows us we are capable of defining our realities
• The work that shows us the power of the little things

Remember the good work? Go and get it.

Your turn: What’s the good work look like for you? Share what kind of work inspires you to be passionate about your job.