7 Ways People at Remarkable Brands Do Things Differently

Posted on by Lindsey

AAEAAQAAAAAAAARcAAAAJGVjNGZhZDVjLTU1NTUtNDVhYi1iODZmLWZmMDAyYjBkMDM1MgThe people who work at remarkable brands do things differently. Most of us are familiar with this concept. We know at the core of one of the most successful companies in history is the tagline “think different.” While the idea is seductive and often associated with success, actually executing on it is a lot harder. This is why we’re not all Apple. It isn’t easy to be different. But as the people at remarkable brands prove again and again, being different can pay off.

Here are 7 ways people behind remarkable brands do things differently:

Continue reading 7 Ways People at Remarkable Brands Do Things Differently

5 Reasons Why Brands Do Better By Showing, Not Telling

Posted on by Lindsey

AAEAAQAAAAAAAALcAAAAJGE5OTg2NWQzLWNmMWMtNGRkNS1hNTRjLWQ5MjFiYTE1MjUyMgShowing People Is More Authentic

Today’s environment demands brands do better than just “tell” people who they are: brand values need to be aligned with everything a company does. It doesn’t matter how many times you advertise your values if your actions don’t align with them. If you want people to perceive your brand values as authentic, then prove you care about them by showing your commitment. If you want people to think your brand is about more than just making a profit, you need to show people through your actions.

Brands Help Consumers Choose

In a world with too many choices, consumers are gravitating toward the brands that create meaning for them. People know companies need to make a profit, and that’s okay with them. But they want to know the profit is going toward something they believe in. People want to buy from brands that align with their own values, because the companies we buy from communicate our personal values to the world.

Continue reading 5 Reasons Why Brands Do Better By Showing, Not Telling